玻璃隔斷風(fēng)格的構(gòu)成要素
玻璃隔斷風(fēng)格包括由人們的視覺(jué)、聽(tīng)覺(jué)等感官所感覺(jué)到的自然物質(zhì)屬性以及這些屬性的組合規(guī)律及它們的綜合表現(xiàn)。濟(jì)南玻璃隔斷風(fēng)格的構(gòu)成要素有以下幾個(gè):
The brand style of glass partition includes the natural material attributes felt by people's vision, hearing and other senses, as well as the combination rules of these attributes and their comprehensive performance. The elements of Jinan glass partition brand style are as follows:
1,色彩
1. Color
文化中充滿(mǎn)了色彩,它主要被用于的標(biāo)志、產(chǎn)品的包裝、企業(yè)的建筑物和廣告宣傳等。色彩是風(fēng)格的重要組成要素之一。當(dāng)具備很強(qiáng)的形象識(shí)別能力時(shí),提到某個(gè),消費(fèi)者就能同時(shí)聯(lián)想起它們的色彩。由于色彩摻人了人們的思想感情和各種生活經(jīng)驗(yàn),因而變得十分富有人情味,成為一定的象征。
Brand culture is full of color, which is mainly used for brand logo, product packaging, enterprise buildings and advertising. Color is one of the important elements of brand style. When a brand has a strong image recognition ability, consumers can associate their colors when referring to a brand. Because color is mixed with people's thoughts and feelings and various life experiences, it becomes very human and becomes a certain symbol.
2,形狀
2. Shape
玻璃隔斷的形狀主要用于產(chǎn)品、包裝、廣告設(shè)計(jì)和企業(yè)的建筑物等方面。對(duì)于的形狀,大多數(shù)消費(fèi)者都能立即產(chǎn)生感覺(jué)和聯(lián)想。因此,的形狀的重要性甚會(huì)超過(guò)產(chǎn)品的性能。形狀能夠引發(fā)消費(fèi)者聯(lián)想,尤其能使消費(fèi)者產(chǎn)生有關(guān)屬性的聯(lián)想,而且,形狀能夠促使消費(fèi)者產(chǎn)生喜愛(ài)的感覺(jué)。
The shape of the glass partition brand is mainly used for products, packaging, advertising design and enterprise buildings. Most consumers can immediately feel and associate with the shape of the brand. Therefore, the shape of the brand is even more important than the performance of the product. Brand shape can trigger consumers' association, especially the association of brand attributes. Moreover, brand shape can promote consumers to have a feeling of love.
風(fēng)格獨(dú)特的形狀能夠刺激消費(fèi)者產(chǎn)生幻想,從而對(duì)產(chǎn)生好的印象。而消費(fèi)者傾向于把某種感情從一種事物上傳遞到與之相聯(lián)系的另一種事物上。因而,的形狀對(duì)于文化的建構(gòu)具有相當(dāng)重要的作用。
The unique brand shape can stimulate consumers to have fantasies, so as to have a good impression on the brand. However, consumers tend to transfer certain feelings from one thing to another. Therefore, the shape of brand plays an important role in the construction of brand culture.
3,聲音
3. Sound
聲音能增強(qiáng)的感染力,因?yàn)槁曇羰且环N強(qiáng)大的感情和行為暗示。盡管視覺(jué)要素更加生動(dòng),但是很難變化,而聲音很容易改變,它在本質(zhì)上也是不斷變化的。音樂(lè)有高有低,有快有慢,有喧鬧也有悅耳。
Sound can enhance the brand's appeal, because sound is a powerful emotional and behavioral cue. Although visual elements are more vivid, they are difficult to change, while sound is easy to change, and it is also changing in nature. Music is high and low, fast and slow, noisy and pleasant.
由于這種可變性,聲音成為一種靈活、低成本的創(chuàng)建文化的工具。聲音主要是從三個(gè)方面來(lái)影響的風(fēng)格:一是產(chǎn)品本身所發(fā)出的聲音,二是作為零舍場(chǎng)地或其他場(chǎng)地的背景音樂(lè),二是廣告和其他傳播中的聲音。
Because of this variability, voice has become a flexible and low-cost tool to create brand culture. The sound mainly affects the brand style from three aspects: the sound produced by the product itself, the background music as a spare place or other venues, and the sound in advertising and other communications.
以上就是玻璃隔斷風(fēng)格的構(gòu)成要素,通過(guò)上述的介紹希望可以幫助到你。您對(duì)此有什么需求的話可以隨時(shí)來(lái)我們網(wǎng)站http://www.traneyx.com.cn進(jìn)行咨詢(xún)!
The above are the elements of the glass partition style. I hope the above introduction can help you. If you have any needs, you can come to our website at any time http://www.traneyx.com.cn!
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